Blog 

Use SEO & Content to Drive Relevant Traffic to Your Site

Blog content can be used to drive e-commerce sales attracting customers and pushing them through a funnel; this works capturing users who are searching for informational content instead of product information and bring this relevant traffic to your site through optimized content. The goal is to then push customers to product pages and encourage sales. As your content gains new links from outside pages, this will also send relevant traffic back to your site, giving you more customers to nurture through the funnel. To get the best results…

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Blog 

How You Can’t Lose at e-Commerce with SEO, SEM & CRO

The e-commerce world is one that is rapidly growing, and with rapid growth comes tougher competition. This growth results in the need for constant evolution and adaptation to help your store stay ahead of the game. Fortunately, there are proven strategies you can use to more effectively drive organic traffic to your e-commerce store, run profitable advertising campaigns and increase conversion rates. We went over some of the best strategies in our recent webinar. We invited Andrey Lipattsev of Google, Elizabeth Marsten of CommerceHub, and Kevin Jones of BigCommerce to share valuable and actionable tips…

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